Cainine Cagecraft
Canine Cage Craft is a leading provider of bespoke, high-quality dog cages and vehicle transit solutions, catering to dog owners, breeders, and professionals. The website offers a seamless experience for customers to explore a variety of custom-built cages designed for safety, comfort, and durability. With a focus on precision craftsmanship and attention to detail, the site highlights Canine Cage Craft’s commitment to providing tailored solutions that meet the unique needs of each dog. It also features valuable resources on selecting the right products and maintaining the cages to ensure long-lasting quality.
Project Overview
I had the pleasure of designing the website for Canine Cage Craft, a company dedicated to creating high-quality, custom-built dog cages and vehicle transit solutions. The goal was to build a professional, user-friendly website that would not only showcase their expertly crafted products but also make it easy for dog owners, breeders, and professionals to find the right cage for their needs.
Canine Cage Craft needed a site that reflected their expertise and attention to detail while also being optimised for search engines to attract the right audience. The challenge was to create a visually engaging platform that clearly communicated their services and made the buying process simple and intuitive.
How I Approached the Project
Website Structure & User Experience
I focused on creating a clear, easy-to-navigate structure that guided users to the right products quickly. The homepage was designed to instantly highlight Canine Cage Craft’s expertise and product range, while individual pages were dedicated to different cage types, vehicle options, and custom builds. A logical menu and simple layout ensured that customers could easily explore their options without feeling overwhelmed.
Design & Branding
The website needed a strong, professional look that reflected the durability and quality of Canine Cage Craft’s products. I carefully selected a colour scheme and typography that aligned with their branding, ensuring the site felt both trustworthy and visually appealing. High-quality images of their custom cages were used throughout to showcase their craftsmanship and help customers see exactly what they could expect.
SEO
To make sure the website reached the right audience, I implemented a strong SEO strategy. I conducted keyword research to identify the most relevant search terms, such as “custom dog cages for vans” and “bespoke dog transit boxes.” By optimising product descriptions, service pages, and blog content, I helped position the website to rank higher on Google. As a result, organic traffic increased by 35% within the first three months of launch, and keyword rankings improved significantly, with several target keywords now ranking on the first page of Google search results. This boost in visibility helped attract more potential customers, leading to a 25% increase in inbound inquiries and a 40% growth in sales within the first six months.