Robornes

Project Overview

I had the opportunity to design the website for Robornes Shoe Care, a brand dedicated to premium shoe care products. The goal was to create a clean, user-friendly, and professional site that would showcase their range of high-quality shoe care solutions while making it easy for customers to explore products and understand their benefits.

Robornes wanted a site that reflected their commitment to craftsmanship and care, ensuring visitors could instantly recognise their expertise in shoe restoration and maintenance. The challenge was to design a website that was both visually engaging and highly functional, offering a seamless shopping experience while maintaining a refined and elegant aesthetic.

How I Approached the Project

Website Structure & User Experience
From the beginning, I focused on creating a clear and intuitive site structure to ensure easy navigation. The homepage was designed to immediately highlight the brand’s core values and product range, while dedicated sections for different shoe care solutions allowed visitors to quickly find what they needed. I kept the layout clean and minimal, ensuring the focus remained on the products and their benefits.

Design & Branding
The website needed to feel premium yet approachable, reflecting the high quality of Robornes’ products. I carefully selected a colour palette and typography that aligned with the brand’s identity, creating a polished and professional look. Attention to detail was key—subtle design elements, high-quality product images, and well-structured content all contributed to a refined aesthetic that enhanced the user experience.

SEO & Content Strategy
To help Robornes reach the right audience, I implemented an SEO strategy focusing on relevant keywords related to shoe care, leather restoration, and premium shoe maintenance. I ensured that each product page was optimised for search engines while maintaining engaging, informative content that would provide value to potential customers.